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Social Responsibility, Are You Responsible?

November 19, 2017


Organisations around the world, and their stakeholders, are becoming increasingly aware of the need for and benefits of socially responsible behaviour. The objective of social responsibility is to contribute to sustainable development.


Sustainable development is growth and change that maintains and improves the natural environment, human resources, and society upon which we depend. Businesses that identify, maintain, and improve their natural and human resources are highly competitive. They are more able to cope with challenges in the marketplace. They can anticipate and reduce threats caused by environmental changes or natural disasters, and can better adapt to significant social changes. No business can predict the future perfectly; but smart businesses can plan for a future in which significant social and environmental changes occur. Businesses that contribute to a more sustainable society are more likely to be valued and supported by consumers, supply chains, and policy makers.


The perception and reality of an organisation's performance on social responsibility can influence, among other things:

  • Its competitive advantage;

  • Its reputation;

  • Its ability to attract and retain workers or members, customers, clients or users;

  • The maintenance of employees' morale, commitment and productivity;

  • Identify paths to innovation;

  • Reduce long term risks;

You may generate more effective promotion and marketing plans, focusing on the value-added social responsibility components of your organisation.


Sustainable business for organisations means not only providing products and services that satisfy the customer, and doing so without jeopardising the environment, but also operating in a socially responsible manner. Pressure to do so comes from customers, consumers, governments, associations and the public at large. At the same time, far-sighted organisational leaders recognise that lasting success must be built on credible business practices and the prevention of activities such as fraudulent accounting and labour exploitation.


ISO 26000 provides information and decision-making tools for businesses to identify ways they can improve their impacts on the people and places they work and live in, and thereby become more valuable and valued members of society.


To learn more about achieving ISO 26000:2010 Guidance to Social Responsibility visit our website: or email


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